By LULU LE VAY, NOVEMBER 2017
Forget ordering those generic t-shirts online, or hitting the high street. Stand out from the mainstream crowd with our guide to where to find the most unique t-shirts in London.
Super Superficial Working with a range of artists, Super Superficial in Seven Dials houses an innovative selection of t-shirts which won’t break the bank. What’s great about this store is that there is a story behind each design – from the Palm tree in Crawley’s shopping centre, through to stars seen from the Bolivian Salt Flats. Catering for women, men and kids, Super Superficial also sells bags and hoodies.
The T-Shirt Store Does what it says on the tin, but really well. This store in Covent Garden emerged from a huge internet success in Sweden, which now boasts 16 stores across Scandinavia. The good thing about the designs is that as well as showcasing a diverse selection of artist and designers, each t-shirt has a limited run of 500. Expect to see astronauts, owls, parrots and maps. What more could you ask for?
Lazy Oaf For something a bit different, check out Lazy Oaf on Ganton Street for an unusual selection of bold t-shirts designed from hand drawn illustrations and graphics. Inspired by street wear and noughties nostalgia, Lazy Oaf has its tongue firmly in its cheek, with a much-welcomed sense of humour. We love the design slogans such as ‘shit graphic’, ‘not listening’ and ‘things got weird’, but our favourite has to be the ‘sad but fluffy’ red women’s t-shirt with an unsmiley face. Genius.
Dover Street Market You’ll need to be prepared to splash some cash at the enticing Dover Street Market on Haymarket, but what the hell, treat yourself! Salivate over the range of exclusive t-shirt pieces from the world’s most revered designer brands. So many to choose from, but our current and most affordable faves include the army print from The Salvages, the ‘Thank You For Dancing’ smiley design from Cherry Discotheque and the shocking pink birds and bees design from Iggy.
Dolce & Gabbana It’s only right to include a luxury brand, so D&G in Mayfair or Bond Street has to be our top choice. A t-shirt from this established designer brand will set you back between £250-650, but if you can spare it, your body will be adorned with something quite beautiful, which no- one else will be wearing. We love love love the Prince Forever men’s t-shirt and the women’s sleeveless design of a cat eating a plate of spaghetti – of course.